07 Dec Creating Your Personal Brand, with Steph Hilfer
As founder of VIIM, Steph Hilfer is a master at understanding people’s relationships with brands and can visualize what doesn’t yet exist and bring it to life. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she’s grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch. What you will learn in this episode: Why the changing landscape of how consumers find a business is changing the way we have to market ourselves Why it is more important than ever to take control of your personal brand...