Real Estate Investor to Expert Publishing, with Melanie Johnson

20 Mar Real Estate Investor to Expert Publishing, with Melanie Johnson

Posted at 04:00h in Podcast by

Episode 150:

Melanie is the CEO of Elite Online Publishing. She is passionate about sharing people's stories that educate, motivate and inspire. They publish, market and promote nonfiction books for business owners and athletes to create expert authority status for marketing impact and influence. She is honored to work one on one with their authors to create the best strategies for their book creation, marketing, and social media. Melanie is a five-time best-selling author.

Melanie graduated from Michigan State University with a degree in communications and was the first girl to receive a varsity letter in a boy’s sport in the state of Michigan. She lives in Houston Texas and originally from Michigan, where she earned the title of Miss Michigan. She is enjoying raising her two sons, who keep her motivated and young. She loves the beach, traveling, and spending time with her family.

What you’ll learn about in this episode:

  • How Melanie first got involved in book publishing and then went on to co-found her own publishing company
  • Why Melanie believes any entrepreneur or business leader should write and publish a book, and how doing so can help build credibility
  • What many benefits of publishing a book business owners and entrepreneurs of any kind can receive
  • Melanie offers strategies for the many ways a book can be used to improve your networking and gain new business
  • What common mistakes Melanie has seen from people who are in the process of or have recently published a book
  • Why it can take less time than you think to write a book, and what strategies Melanie suggests to expedite the process
  • Why repurposing, collecting, and slicing-and-dicing your content can be a powerful way to create a book from existing assets
  • What Melanie's 10-10-3 book writing rule is (the 10 most frequently asked questions, the 10 people should be asking, and 3 stories to illustrate answers to those questions)
  • What future challenges and opportunities Melanie and her team at Elite Online Publishing plan to tackle in the future

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