Breaking Through Limiting Beliefs to Achieve Success, with Sterling White

Breaking Through Limiting Beliefs to Achieve Success, with Sterling White

Episode 208:

Sterling White is a multifamily investor specializing in value-add apartments in Indianapolis and other Midwestern markets. With just over a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded Sonder Investment Group, he owns just under 400 units. Sterling was featured on the BiggerPockets Podcast and has been a top contributor since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to wholesaling and scaling a business online.

What you’ll learn about in this episode:

  • How Sterling rose up from an impoverished childhood to become a real estate investor at the young age of 23 without using his own money
  • How working for his first mentor for free laid the groundwork for Sterling's success, and how his first deal set the stage for his success
  • Sterling explains his niche of “value-add apartments” within the Indianapolis, Indiana geographic area and shares how he finds “off market” deals
  • How Sterling's Sonder Investment Group is structured, and how each of the deals Sterling does is syndicated individually
  • How listening to podcasts, attending seminars, and studying under mentors and coaches helped refine Sterling's system over time
  • Why Sterling considers his biggest win to be the first deal he completed, and what lessons and growth he experienced due to the obstacles he faced in his career
  • Why being clear on the numbers behind the deal and making careful, risk-averse decisions has been an important component of Sterling's success
  • How Sterling has shifted his model to adjust to the realities of the global pandemic, and why he looks for deals that require less “heavy lifting”
  • Why Sterling had to rewire his frame of thinking to overcome limiting beliefs he developed in childhood
  • How a key experience in college reshaped Sterling's outlook and helped him break through his limiting beliefs to pursue success and excellence


Sterling White’s Recommended Reading List:

Additional resources:

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