Why the Terms Niche?, with Chris Prefontaine

Why the Terms Niche?, with Chris Prefontaine

Episode 172:

Chris is the best-selling author of Real Estate on Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash or Credit. He’s also the founder of SmartRealEstateCoach.com and the Smart Real Estate Coach Podcast.

Chris has been in real estate for over 25 years. His experience includes the construction of over 100 single-family and duplex homes (mostly in the 1990’s and selectively to date), has owned a Realty Executives Franchise (Massachusetts 1994-2000) as broker/owner which maintained high per-agent standards and eventually sold to Coldwell Banker in 2000. The 2000’s included coaching ½ million and higher REALTORs® in order to scale & automate their business throughout the US and Canada. He also participated (and still does selectively) in doing condo conversions (multi-family homes to condos) and “raise the roof” projects (converting single-family ranches to colonials in growth neighborhoods).

Chris has been a big advocate of constant education and participates regularly in high-end mastermind groups, as well as consults with private mentors. He runs his own buying and selling businesses with his family team, which buys 2-5 properties monthly, so they’re in the trenches every single week. They also help clients do the same thing around the country.

Chris and his family team have done over 80 million in real estate transactions. They mentor, coach, consult, and actually partner with students around the country (by application only) to do exactly what they do.

What you'll learn about in this episode:

  • How the global pandemic is affecting everyone in every niche, and why the terms niche is safer than others but isn't immune to change
  • Why everyone reacts to chaos in one of three ways: fight, flight or freeze, and what Tony Robbins and Ray Dailio think of what's happening in this economy
  • Why you need to find a coach who has been through problem economies and dealt with major curveballs in their own investments
  • Why you should be doubling down right now and discovering how you can be most helpful to your market right now during this crisis
  • Why you should take action and do it NOW, and why you should challenge yourself to do things even better and take your life to the next level
  • How Chris can help you focus on your goals and maximize your success, regardless of what niche you're in as a real estate investor
  • Why the terms niche is working right now better than ever, even as banks are making it harder than ever to qualify for mortgage loans
  • Why becoming the authority in your local marketplace positions you to succeed, regardless of your niche, and why terms is less affected by COVID
  • Why becoming a part of the Wicked Smart community will help you get more deals and make more money
  • Why positioning yourself as the authority will help you weather any storms that come your way


Past Solocasts from Chris:

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