Getting Referrals, with Edwin Dearborn

Getting Referrals, with Edwin Dearborn

Episode 300:

Edwin Dearborn has been featured in Entrepreneur, Social Media Today, The Orange County Register, and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the 1990’s and has since coached thousands of CEOs and business leaders in the United States and Europe. Edwin is the author of Power Branding Secrets and Three Degrees of Separation: Learn How to Build Powerful Connections In Business.

 

What you’ll learn about in this episode:

  • How Edwin inherited his entrepreneurial bug from his parents, and how he initially broke into marketing and learned to hustle
  • How the next step in Edwin’s career was to go to work at an advertising agency, and how he discovered that advertising and marketing was his calling
  • How Edwin recognized the potential of social media early on and chose to focus his efforts on social media and digital marketing
  • Why Edwin focused on mastering the art of getting referrals during the pandemic lockdown, and how his book “Referology” came to be
  • Why it is important to become proactive and intentional about soliciting referrals, and how doing so can double your sales (without begging!)
  • Why implementing systems is a crucial step in furthering your business, and why doing so can help you stop “throwing more energy” at your work
  • How to get a free copy of Edwin’s book “Referology”, and what exciting information the book contains that can help you master getting referrals
  • How “authoring” content such as a book, a podcast, a YouTube series or other content enables you to become an “authority” in the eyes of others
  • Why inertia is the biggest challenge many of Edwin’s clients face, and why taking small actions is the perfect starting point for getting going
  • Why Edwin’s children serve as his motivation to achieve success and leave them a lifelong legacy

 

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Additional resources:

 

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